Get excited because this lineup is incredible!

Ask AI to build you a website and you'll often get something that looks fine until you open it in the builder. Then you find a pile of code you can't edit, sections that fight you, and nothing that follows your standards. After 800+ websites since 1993, I don't build sites myself any more. My AI team designs and builds them to my standards, in WordPress and HighLevel alike. In this session I'll open up a typical AI build so you can see what goes wrong. Then I'll show you how one design, for a demo brand called Marigold, got built natively in both Beaver Builder and HighLevel by the same AI. The difference isn't a better AI. It's a trained one, with skills and a process. You'll leave with a quick test you can run on any AI-built site to tell whether it was built properly.

A presentation of Etch Studio and how it compares to EtchWP and how it makes it easy to switch between WP and non WP solutions. And we will probably see some AI action too.

As the year winds down, many business owners start mentally checking out. They’re wrapping things up, thinking about the holidays and telling themselves they’ll get back to marketing when they return in January.

And that’s exactly why December can be such an interesting time to show up.

While everyone else is going quiet, an online advent calendar gives your audience a reason to hear from you every single day. It’s useful, it’s fun, it creates anticipation – and let’s be honest, lead magnets aren’t dead; a lot of them are just boring. An advent calendar is anything but.

In this session, I’ll show you how I’ve been using my own 24-day online advent calendar as a powerful list-building and relationship-building tool – year after year, on my own website and with tools I already use in my everyday business.

You’ll get a behind-the-scenes look at how I plan the content, structure the calendar, get people to sign up and turn 24 little pieces of content into something that keeps working way beyond December.

By the end of the session, you’ll have a practical approach you can use for your own business this December – or turn into an additional service for your clients.

WordPress maintenance has followed the same playbook for years: keep WordPress online 24/7, stay on top of plugin and PHP updates, add security and caching layers, monitor everything, and hope the next update doesn’t break anything.

In this session, Patrick Posner shares what he’s doing differently in 2026 after years of working with Static WordPress and operating more than 500 sites.

We’ll look at what still works in traditional WordPress maintenance, where unnecessary complexity creeps in, and how separating WordPress from the public website can change the way we approach security, performance, updates, backups, and reliability.

You’ll also see a practical workflow where WordPress runs privately when editors need it, the public site is delivered statically, deployments are validated automatically, and WordPress can go offline again afterward.

You’ll leave with a clearer framework for deciding which WordPress sites actually need a traditional always-online setup, and where a simpler approach might make more sense.

AI, social media, and algorithmic content have completely changed the way people get customers and make sales. In 2023 we completely shut down all service aspects of our businesses and yet we're making more profit than ever, only working with YouTube.

In this presentation I'm going to share:

- The top organic content strategies we've used to get tens of thousands of leads for free without spending a cent on advertising
- What we did to convert them into recurring revenue and profitable, hands-off customers

Making a website accessible doesn't have to mean starting over, redesigning everything, or spending months fixing issues. But with so much accessibility advice out there, how do you know where to start and which changes will make the biggest difference? In this practical session, Amber will provide a roadmap for the fastest, most effective ways to improve accessibility on websites built with WordPress page builders. You'll learn how to identify common accessibility problems, prioritize fixes that have the greatest impact on real users, and avoid mistakes that create more work down the road. Amber will demonstrate where automated testing tools save time, where manual testing is essential, and why some popular accessibility shortcuts don't work. Whether you're building a new website or improving an existing one, you'll leave with a clear, actionable approach to making meaningful accessibility improvements without getting overwhelmed.

After nearly 20 years of building websites, I've seen CMSs, page builders and now AI change everything except one thing: content still comes first. Without it, AI has no context and you get generic, one-shot sites. In this session I'll show how a single recorded client discovery call can be turned into a strategy brief, a site wireframe and StoryBrand-style copy for every page. Then I'll feed that content to AI to build a complete WordPress site from theme patterns in minutes. You'll leave with a repeatable content-first workflow, plus a way to turn copywriting into a paid service for your clients.

If you're managing client projects across a scattered mix of email, a CRM, Google Drive & Docs, and a project management tool built for managing your internal team or your own business tasks, then you've already experienced the chaotic mess that can be:

- content submitted in different places,
- separate email threads you can never find quickly,
- clients understandably confused about where to submit what,
- and way too much time spent bouncing between apps like Google Docs, email, and Asana/ClickUp/Trello/Notion, etc

In this session, I'll share why a dedicated, white-labeled client portal (not your CRM, not Asana/ClickUp/Trello etc) is the missing piece for managing & delivering active projects, without giving up your favorite CRM or PM tools. A portal becomes your easy-to-manage, single branded hub for communication, managing tasks, sharing files, and collecting content, which cuts the back-and-forth dramatically!

You'll walk away with:

- A clearer idea of what belongs in our CRM vs. our project management tool vs. our client portal (and why mixing them up creates the mess)
- A look at what a real client-facing portal can include to keep clients engaged without overwhelming them
- The portal tool I personally use and recommend with an affordable, lifetime-deal (no extra subscription required)
- A free skill for Claude or ChatGPT to help you draft clear, kind replies to your trickiest client messages.

Here's what you'll learn: - The "container" concept that ends scope creep without turning away clients - 7 Core Offer formats for web designers (and how to know which one fits your life) - Why it doesn't matter if you pick a Day Rate, a Website in a Week or something else

Find out what’s working now to market your web design business and get clients (and what you can confidently take off of your marketing to-do list). Shannon will share her insights from over a decade of helping web designers get more clients inside her Web Designer Academy program - including what always works, what almost never works, and the 7 keys to a high-converting marketing strategy in the AI-era.

Most website businesses aren't run by one clean system. They're held together by sticky notes, seventeen browser tabs, and a prayer. In this session, I'll walk you through the Core5 Framework™️, the five databases a Notion HQ is built on: Projects, Tasks, Resources, Clients, and Content.

You'll see each one in action with demo examples, and how all five connect so your projects, clients, content, and tasks live in one place instead of becoming their own mess.

You don't need a Rubik's Cube-level brain to pull this off. You just need the right five tracks, in the right order. Walk away with a clear map for building your own HQ, one track at a time, not a template you'll abandon in a month.

AI is changing web design fast, but that doesn’t mean there’s one “right” way to use it. In this session, Tim Strifler reveals three distinct AI workflows that can help professional [human] web designers work faster, expand what they’re capable of, and choose the right approach for every project. You’ll see where AI can take the lead, where traditional web design tools still shine, and why the biggest opportunity isn’t replacing web designers, but using AI to supercharge their process.

When the Copy Isn’t Ready:

How to Keep Bad Copy (or No Copy) From Derailing Your Website Project

What happens when your client hands you website copy that just isn’t ready for design? Maybe it’s incomplete, way too long, missing a clear hierarchy—or straight from ChatGPT and in serious need of a human touch.

Poor copy doesn’t just affect your client’s website. It can make your job harder, lead to project delays and scope creep, and leave you trying to design around content that simply isn’t working.

In this presentation, website copywriter Nicole Kepic will show you how to:

- Spot the red flags that tell you copy isn’t design-ready—before you start designing.
- Handle tricky copy conversations without insulting your client (or accidentally becoming their unpaid copywriter).
- Build simple copy checkpoints into your process to prevent delays, revisions, and scope creep.
- Set yourself up with stronger copy that makes designing easier—and helps you deliver websites both you and your clients are excited to show off.