Robby McCullough
13:00 PST / 16:00 EST / 21:00 UK / 10:00 NZDT (Next Day)
Main Presentation
Getting an AI agent to build a website is one thing. Getting it to match your vision takes more than “make it modern” or “make it pop.”
In this practical session, Robby McCullough shares techniques you can slot into your existing workflow to get more intentional results from AI website builders and coding agents. Learn how to describe typography, spacing, layout, and visual hierarchy; turn design references into actionable instructions; and guide agents through focused rounds of critique and refinement.
You’ll leave with reusable prompting patterns, a stronger design vocabulary, and practical ways to spot and fix the generic choices that make so many AI-generated websites look alike.
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