Party On, Google! The SEO-First Approach to Launching Products, Services and Brands

What happens when a ’90s movie obsession meets SEO wizardry? You get Motormouth Innovations—the company that turned a fictional licorice dispenser from the movie "Wayne’s World" into a real-life product. This session dives into how strategic keyword research, clever PR tactics, and lean startup methods transformed a cult classic prop into a real-life ecommerce business. From validating demand with a fake product page to leveraging search trends and media coverage, we’ll reveal the behind-the-scenes playbook that made it all happen.

Join Candy Phelps, founder of 1 Day® Works and Motormouth Innovations, for an entertaining and insightful look at how SEO isn’t just about rankings—it’s about spotting hidden opportunities, proving market demand, and turning nostalgia into sweet sweet sales. You’ll walk away with real-world lessons from our SEO experiments, plus actionable strategies to help your own projects gain traction. Whether you’re a WordPress designer, an ecommerce entrepreneur, or just someone who appreciates a good Bohemian Rhapsody headbang, this session is most excellent!