Kristin Falkner - The Page Builder Summit

Beyond Overwhelm: Creating Client-Friendly Editing Experiences

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Page builders provide you and your clients an abundance of options, which is good and bad at the same time. If you’re not careful about how you implement page builders, even the “easiest” setup can leave clients feeling overwhelmed, frustrated, and unsure of themselves. To empower clients to manage and use the websites you create for them, you can’t just think about design. You also must consider the editing experience and how you can build websites that help clients more quickly and easily do their jobs and complete tasks. Spending a little extra time to plan the editorial experience can boost client confidence and satisfaction and ensure you get a great testimonial.

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