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Learn how to use AI to create bold, interactive website features without rebuilding the whole site. Through a practical example, I’ll show how to take an idea from prompt to polished feature, add it to a platform you already use, and check that it’s ready to hand over to a client. The goal: more creative possibilities, without unnecessary complexity.

After nearly 20 years of building websites, I've seen CMSs, page builders and now AI change everything except one thing: content still comes first. Without it, AI has no context and you get generic, one-shot sites. In this session I'll show how a single recorded client discovery call can be turned into a strategy brief, a site wireframe and StoryBrand-style copy for every page. Then I'll feed that content to AI to build a complete WordPress site from theme patterns in minutes. You'll leave with a repeatable content-first workflow, plus a way to turn copywriting into a paid service for your clients.

WordPress has been a staple of our workflow since 2005, but everyone knows it's not without issues, baggage, and headaches. What if there was a way to get the core power of WordPress without all the problems of WordPress? What if 85% of the sites you build could be maintenance-free, headache free, lightning fast, and essentially hosted for free? That possibility is now here and it doesn't require Astro, AI, EmDash, or learning some crazy new CMS.

Most page builders make accessibility feel like an afterthought. GenerateBlocks for WordPress quietly does the opposite, offering fine-grained control over every block, including custom HTML attributes, ARIA labels, and semantic elements. In this session, Alicia St. Rose walks through live examples of adding landmarks and asides, and using ARIA thoughtfully to make your content clearer for everyone. You'll leave with practical techniques you can use on your very next build, and a new appreciation for what's possible when a tool respects the markup.

I'll walk through the Model Context Protocol (MCP) and how it lets AI agents work directly inside WordPress site builders like Divi, Elementor, and Bricks, using my own plugin PressConduit as the example. Attendees will leave with a clear picture of what MCP actually does, where it fits in a page builder workflow, and how to start using it in their own agency.

If you're managing client projects across a scattered mix of email, a CRM, Google Drive & Docs, and a project management tool built for managing your internal team or your own business tasks, then you've already experienced the chaotic mess that can be:

- content submitted in different places,
- separate email threads you can never find quickly,
- clients understandably confused about where to submit what,
- and way too much time spent bouncing between apps like Google Docs, email, and Asana/ClickUp/Trello/Notion, etc

In this session, I'll share why a dedicated, white-labeled client portal (not your CRM, not Asana/ClickUp/Trello etc) is the missing piece for managing & delivering active projects, without giving up your favorite CRM or PM tools. A portal becomes your easy-to-manage, single branded hub for communication, managing tasks, sharing files, and collecting content, which cuts the back-and-forth dramatically!

You'll walk away with:

- A clearer idea of what belongs in our CRM vs. our project management tool vs. our client portal (and why mixing them up creates the mess)
- A look at what a real client-facing portal can include to keep clients engaged without overwhelming them
- The portal tool I personally use and recommend with an affordable, lifetime-deal (no extra subscription required)
- A free skill for Claude or ChatGPT to help you draft clear, kind replies to your trickiest client messages.

Most website businesses aren't run by one clean system. They're held together by sticky notes, seventeen browser tabs, and a prayer. In this session, I'll walk you through the Core5 Framework™️, the five databases a Notion HQ is built on: Projects, Tasks, Resources, Clients, and Content.

You'll see each one in action with demo examples, and how all five connect so your projects, clients, content, and tasks live in one place instead of becoming their own mess.

You don't need a Rubik's Cube-level brain to pull this off. You just need the right five tracks, in the right order. Walk away with a clear map for building your own HQ, one track at a time, not a template you'll abandon in a month.

What if solving your next recurring problem didn’t require another subscription? Discover how to use AI Is AIR (Automation, Insights, Results) to build useful tools around the way you work.

Through a practical brand-consistency example, Maestro will show how to choose a problem, shape a manageable first version, and measure whether the result helps. You’ll leave with a framework for creating tools you can use, control, and improve without becoming a senior developer.

When the Copy Isn’t Ready:

How to Keep Bad Copy (or No Copy) From Derailing Your Website Project

What happens when your client hands you website copy that just isn’t ready for design? Maybe it’s incomplete, way too long, missing a clear hierarchy—or straight from ChatGPT and in serious need of a human touch.

Poor copy doesn’t just affect your client’s website. It can make your job harder, lead to project delays and scope creep, and leave you trying to design around content that simply isn’t working.

In this presentation, website copywriter Nicole Kepic will show you how to:

- Spot the red flags that tell you copy isn’t design-ready—before you start designing.
- Handle tricky copy conversations without insulting your client (or accidentally becoming their unpaid copywriter).
- Build simple copy checkpoints into your process to prevent delays, revisions, and scope creep.
- Set yourself up with stronger copy that makes designing easier—and helps you deliver websites both you and your clients are excited to show off.

AI is changing web design fast, but that doesn’t mean there’s one “right” way to use it. In this session, Tim Strifler reveals three distinct AI workflows that can help professional [human] web designers work faster, expand what they’re capable of, and choose the right approach for every project. You’ll see where AI can take the lead, where traditional web design tools still shine, and why the biggest opportunity isn’t replacing web designers, but using AI to supercharge their process.

Getting an AI agent to build a website is one thing. Getting it to match your vision takes more than “make it modern” or “make it pop.”

In this practical session, Robby McCullough shares techniques you can slot into your existing workflow to get more intentional results from AI website builders and coding agents. Learn how to describe typography, spacing, layout, and visual hierarchy; turn design references into actionable instructions; and guide agents through focused rounds of critique and refinement.

You’ll leave with reusable prompting patterns, a stronger design vocabulary, and practical ways to spot and fix the generic choices that make so many AI-generated websites look alike.

Here's what you'll learn: - The "container" concept that ends scope creep without turning away clients - 7 Core Offer formats for web designers (and how to know which one fits your life) - Why it doesn't matter if you pick a Day Rate, a Website in a Week or something else

Find out what’s working now to market your web design business and get clients (and what you can confidently take off of your marketing to-do list). Shannon will share her insights from over a decade of helping web designers get more clients inside her Web Designer Academy program - including what always works, what almost never works, and the 7 keys to a high-converting marketing strategy in the AI-era.

One week. One client. Full payment. Then you do it again next week without burnout. This training breaks down my exact 5-day website delivery framework, so you can build your income without sacrificing your evenings and weekends. 

In this session, Cami MacNamara shares everyday AI habits from her own experience running a solo web design business. Through practical examples, you’ll learn how to write client emails that sound like you, starting with your own messy thoughts; troubleshoot website problems and turn what you learn into better support tickets; find gaps in your client process; work through creative blocks in content and design; and use AI as a sounding board for business decisions and goals. You’ll leave with small, useful AI habits you can put to work right away.

We've worked with hundreds of clients on Shopify, getting incredible results for them. But selling products on Shopify is a totally different strategy from selling services! It's NOT just about creating scroll-stopping designs. Chloe's walking you through what’s changing in Shopify, and what clients need from designers right now, how we use sales psychology to design product pages that convert (plus our Product Page Filter method) and how we’re using AI on Shopify to build faster (plus our Perfect Prompt Formula).

Running a web business involves a lot more than designing websites, managing clients and meeting deadlines. There's also the invisible work: remembering everything, making decisions, anticipating problems and keeping things moving, often while juggling responsibilities outside of work.

In this live Q&A, Haley Brown and Sarah Linklater from Women of Web are opening up about the mental load that comes with running a business and managing everyday life.

They'll share their own experiences, what's helped them create more breathing room and the strategies they're still figuring out along the way.

From boundaries and delegation to letting go of unrealistic expectations, this is an honest conversation about recognising what we're carrying and finding practical ways to make it lighter.

Come with your questions and leave with a few ideas you can put into practice.

What happens when you stop spending your best creative energy building every page yourself?

In this behind-the-scenes session, Alexia Lynn shares how she evolved from designing and developing nearly every part of her websites to leading a team where strategy, design, development and QA work together without sacrificing the creative vision.

We'll break down the shift in three parts: moving from doer to creative director, building systems that transfer your thinking to your team, and using that reclaimed capacity to focus on the strategy that actually drives client results.

You'll also get an inside look at the real workflows Alexia's team uses today, including ClickUp project management system, Figma creative direction and feedback, Elementor development, team handoffs and layered QA.

Learn how to build a process where you don't have to touch every pixel for the work to still feel like yours.

As the year winds down, many business owners start mentally checking out. They’re wrapping things up, thinking about the holidays and telling themselves they’ll get back to marketing when they return in January.

And that’s exactly why December can be such an interesting time to show up.

While everyone else is going quiet, an online advent calendar gives your audience a reason to hear from you every single day. It’s useful, it’s fun, it creates anticipation – and let’s be honest, lead magnets aren’t dead; a lot of them are just boring. An advent calendar is anything but.

In this session, I’ll show you how I’ve been using my own 24-day online advent calendar as a powerful list-building and relationship-building tool – year after year, on my own website and with tools I already use in my everyday business.

You’ll get a behind-the-scenes look at how I plan the content, structure the calendar, get people to sign up and turn 24 little pieces of content into something that keeps working way beyond December.

By the end of the session, you’ll have a practical approach you can use for your own business this December – or turn into an additional service for your clients.

Ask AI to build you a website and you'll often get something that looks fine until you open it in the builder. Then you find a pile of code you can't edit, sections that fight you, and nothing that follows your standards. After 800+ websites since 1993, I don't build sites myself any more. My AI team designs and builds them to my standards, in WordPress and HighLevel alike. In this session I'll open up a typical AI build so you can see what goes wrong. Then I'll show you how one design, for a demo brand called Marigold, got built natively in both Beaver Builder and HighLevel by the same AI. The difference isn't a better AI. It's a trained one, with skills and a process. You'll leave with a quick test you can run on any AI-built site to tell whether it was built properly.

A presentation of Etch Studio and how it compares to EtchWP and how it makes it easy to switch between WP and non WP solutions. And we will probably see some AI action too.

Every agency owner is standing at the same fork. AI has taken over the production work, so do you cut your team and pocket the savings, or keep them and rethink what they're for? This session makes the case that the "all-AI agency" is the weaker business (no moat, no equity, and no one to run it but you) and shows you how to reinvest the time AI just gave back into the one thing the tools can't replace: people.

You'll leave able to spot the hidden costs of replacing team members with AI, audit where your team's reclaimed time is actually going right now, and start handing specific decisions to your people so your agency grows past your own capacity.

We'll look at several, real-world money-making Maintenance Plan examples so you can feel confident in building more recurring revenue with your own plan.

We'll cover:

- Pricing
- What to include
- What tools people are using
- with real-world examples

Watch Kinsey build a working client onboarding hub live with Claude, from a blank prompt to a branded, shareable page your clients will actually use. You'll see what's working now for AI-assisted web builds: how to brief Claude so the design matches your brand, how to turn one build into a reusable template for every new client, and where the human touch still matters most. You'll leave with a template you can adapt for your own business.

Increasingly, the copy that matters the most to sales isn’t the words on your website—at least not directly.

What matters now is the words AI generates about a brand, on the fly, when someone is considering hiring them … or their competitor.

In my presentation, I’ll introduce you to my “Nerdy Wordy Approach to AI Search Optimization” … a.k.a getting the bots to say what you want them to.

I’ll walk you through the 4-step process I’ve honed after a year of helping 16 different small companies with small websites to show up—and show up well—in AI Overviews, AI Mode, and ChatGPT.

What’s working now? Getting those bots to say what you want them to. (It’s good news. You have more control than you think.)

AI, social media, and algorithmic content have completely changed the way people get customers and make sales. In 2023 we completely shut down all service aspects of our businesses and yet we're making more profit than ever, only working with YouTube.

In this presentation I'm going to share:

- The top organic content strategies we've used to get tens of thousands of leads for free without spending a cent on advertising
- What we did to convert them into recurring revenue and profitable, hands-off customers

WordPress maintenance has followed the same playbook for years: keep WordPress online 24/7, stay on top of plugin and PHP updates, add security and caching layers, monitor everything, and hope the next update doesn’t break anything.

In this session, Patrick Posner shares what he’s doing differently in 2026 after years of working with Static WordPress and operating more than 500 sites.

We’ll look at what still works in traditional WordPress maintenance, where unnecessary complexity creeps in, and how separating WordPress from the public website can change the way we approach security, performance, updates, backups, and reliability.

You’ll also see a practical workflow where WordPress runs privately when editors need it, the public site is delivered statically, deployments are validated automatically, and WordPress can go offline again afterward.

You’ll leave with a clearer framework for deciding which WordPress sites actually need a traditional always-online setup, and where a simpler approach might make more sense.

Learn how to use a custom Project in ChatGPT/Claude to research a local business, identify meaningful SEO opportunities, and prepare a concise report you can review on a Loom video. I'll show you how to set up a reusable audit project, verify its findings, and turn the results into a helpful conversation with a potential client. You'll leave with a practical workflow for preparing personalized SEO strategy videos without spending hours researching or handing prospects an overwhelming report.